Board of Directors
- Board of Directors
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- David Button
CEO | North Atlantic Petroleum 29 Pippy Place, St. John's, NL, A1B 3X2, Canada
I graduated from Memorial University of Newfoundland and Labrador with a Bachelor of Commerce (Co-op) in 1998 and completed a Masters Certificate in Project Management from York University in Toronto, Ontario in 2010. My entire 19-year professional career has been in the petroleum marketing and distribution business, starting as a Territory Manager with Petro-Canada’s retail operations for 5 years (1998 – 2003). In 2003, North Atlantic purchased the retail assets of Petro-Canada in Newfoundland and at that time I became a member of the North Atlantic team. For the next 12 years, I worked in senior management roles within North Atlantic’s retail division. I was instrumental in the development and launch of North Atlantic’s retail customer loyalty program (Yay! Rewards) and Point of Sale solution. I had a leadership role in the development of a new c-store concept for North Atlantic, (Orangestore) as well as the roll-out of 17 stores (construction, project management, merchandising, staffing and brand development). In my current position as CEO, my primary focus is to provide leadership and overall management of the company. I oversee the development and execution of marketing communications and campaigns, branding initiatives, and business growth and development strategies while supporting the overall corporate strategy and growth goals.
With respect to my affiliations, I was elected to the board of the Atlantic Convenience Stores Association in March of 2013 and the board of the Canadian Convenience Stores Association in June of 2014. As well, I am the Community Relations Director for the Paradise Soccer Club. Personally, I am heavily involved in sports both playing and coaching. I live in Paradise with my wife Kelley and our three children Meghan, Hillary and Kyle.